press club of india, Indian Tehalka News
Bollywood superstar Aamir Khan, whose comments on perceived intolerance in the country had sparked a controversy, will no longer be the mascot for the government’s ‘Incredible India’ tourism campaign.
“Our contract was with the McCann Worldwide agency for ‘Atithi Devo Bhava’campaign. The agency had hired Khan for the job. It was the agency which had hired him. Since the contract with the agency expired , automatically the arrangement with the actor no longer exists,” Union Tourism Minister Mahesh Sharma said on Wednesday.
Asked whether Khan was still the Tourism Ministry’s brand Ambassador, the Minister said, “Definitely not.”
The ‘Atithi Devo Bhava’ campaign, part of the ‘Incredible India’ campaign was launched during the UPA regime.
In response to news reports about Khan’s presence in the campaign following an RTI query, the Ministry of Tourism clarified that there was no change in its stand on this matter.
“The Ministry further clarifies that at present it has a contractual agreement with creative agency McCann Worldwide to produce social awareness campaign and the said campaign featured Aamir Khan,” the statement said.
Two months ago, Khan had made controversial comments on perceived intolerance in the country that evoked criticism from many quarters. At an event here, Khan had said that his wife Kiran Rao had asked if they should move out of the country, as she feared for the safety of their child in a climate of insecurity.
From: The Hindu