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IBM on Wednesday launched its new e-mail application for businesses that integrates social media and analytics to help organisations and employees increase productivity.
The new email ‘IBM Verse’, which is a part of company’s strategy to shift from hardware services to cloud computing and data analytics, is the first application to come out from company’s USD 100 million investment in design innovation.
It is the first messaging system to feature ‘faceted search’, IBM Social Business and
IBM Smarter Workforce Director Anmol Nautiyal said, adding this will enable users to pinpoint and retrieve specific information they are seeking across all the various types of content within their email.
Nautiyal said Verse uses built-in analytics to provide an ‘at-a-glance’ view that intelligently surfaces an individual’s most critical actions for the day. Over time, it can provide instant context about a given project as well as the people and teams collaborating on it.
“Although email is considered one of the most significant advances in workforce productivity over the past 30 years, today it has become one of the greatest organizational burdens. IBM Verse gives enterprise customers, small businesses and individuals a scalable, cloud-based social collaboration environment optimised for mobile and Web environments,” he said.
The company is currently launching the beta version, while a freemium version – a model where basic version is free while more elaborate features need to be purchased — will be available from the first quarter of next year.
IBM presently has 30,000 active support customers globally for its enterprise mail service named Notes.
IT industry analysts estimate that 108 billion work emails are sent daily, requiring employees to check their inboxes an average of 36 times an hour. It is also estimated that only 14 percent of those emails are of critical importance.
“According to IDC, email remains the single most widely used collaboration tool, with worldwide revenue for enterprise email expected to reach USD 4.7 billion in 2017,” Nautiyal said.
From : The Hindu